Target Consumers by the Brands They Love Most

Alliant Brand Propensities are generated from rich sources of continually updated multichannel purchase transactions and powered by advanced data science – to deliver highly qualified audiences with the propensity to advance from the shopping cart to order confirmation.

Readily-Available in Every Major Platform


Digital Platforms: Access Alliant Brand Propensities in 70+ DSPs, DMPs and Ad Exchanges. Audiences can also be delivered for social, OTT & addressable TV, direct mail and email targeting

Dozens of New
Audience Segments


Over 100 Brand Propensity Segments: Audiences modeled from actual consumer purchases with specific e-commerce brands

10 Buyer Persona Segments: Audiences that provide a view into consumer lifestyles based on the brands they buy

Powerful Performance Results


See how one major electronics brand drove 40% higher mobile engagement with Alliant custom audience solutions

The Right Insight. When & Where You Need It.

Looking for something more custom?

Alliant can also build an audience likely to be interested in your brand, or a competitive brand. Email to learn more.

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Insight That Works.

Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.

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