Target Consumers by the Brands They Love Most

Alliant Brand Propensities are generated from rich sources of continually updated multichannel purchase transactions and powered by advanced data science – to deliver highly qualified audiences with the propensity to advance from the shopping cart to order confirmation.

Readily-Available in Every Major Platform


Digital Platforms: Access Alliant Brand Propensities in 70+ DSPs, DMPs and Ad Exchanges.

Audiences can also be delivered for social, OTT & addressable TV, direct mail and email targeting

Hundreds of New
Audience Segments


Over 500 Brand Propensity Segments: Audiences modeled from actual consumer purchases with specific e-commerce brands

10 Buyer Persona Segments: Audiences that provide a view into consumer lifestyles based on the brands they buy

Powerful Performance Results


See how one major electronics brand drove 40% higher mobile engagement with Alliant custom audience solutions

Looking for something more custom?

Alliant can also build an audience likely to be interested in your brand, or a competitive brand. Email to learn more.

The Right Insight. When & Where You Need It.

*All product names, logos, and brands are of their respective owners. All company, product and service names used in this communication are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.

Insight That Works.

Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.

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